Frequently Asked Questions About Developers
Do you work with residential developers in New York City?
Yes. The Harrison Grandelli Team works with New York City residential developers on new development projects across Manhattan and Brooklyn, providing strategic advisory and sales representation from early planning through sellout.
At what stage should a developer engage your team?
We are often most effective when brought in early—during planning, design, or pre-marketing—so pricing, unit mix, and positioning align with market demand. That said, we also work with developers mid-project or post-launch to reposition inventory and improve absorption.
What types of new development projects do you specialize in?
We specialize in luxury condominium developments, including boutique buildings and mid-size residential projects. Our experience spans ground-up development, conversions, and repositioned assets across Manhattan and Brooklyn.
How do you help developers price units accurately?
Our pricing strategy is grounded in market data, buyer behavior, and building-level analysis, not aspirational comps. We evaluate competitive inventory, neighborhood absorption, unit differentiation, and timing to create pricing that supports both velocity and long-term value.
Do you advice on unit mix and floor plan strategy?
Yes. We advise on unit mix, layout, and size distribution, helping developers align product with buyer demand. This includes guidance on bedroom counts, outdoor space, storage, and amenity tradeoffs that impact absorption.
Can you help reposition or relaunch an underperforming development?
Absolutely. We work with developers to reposition pricing, messaging, and marketing strategy when a project is underperforming. This may include pricing adjustments, unit reconfiguration recommendations, refreshed branding, or targeted buyer outreach.
Do you provide input on branding and marketing strategy?
Yes. We collaborate with developers, architects, designers, and marketing teams to ensure branding, messaging, and buyer experience align with the intended audience and price point—without overbuilding or overmarketing.
How do you qualify buyers in new development transactions?
We place a strong emphasis on buyer qualification and deal certainty, including financial review, timeline expectations, and contract readiness. This helps reduce fallout and protects the integrity of the sales process.
Do you work with international buyers for new developments?
Yes. We regularly work with international buyers, advising on purchase structures, financing considerations, and ownership strategy, while ensuring compliance with building and lender requirements.
How do you support developers through contracts and closing?
We coordinate closely with attorneys, lenders, and internal development teams to manage contracts, deposits, milestones, and closings. Our role is to anticipate friction points and manage details proactively so transactions stay on track.
What differentiates your team from other new development brokers?
We approach new development as a strategic advisory relationship, not just a sales assignment. Developers work with us for honest market feedback, disciplined pricing strategy, and execution that prioritizes long-term value over short-term optics.
How do developers start a conversation with your team?
Developers can schedule a confidential consultation to discuss a current or upcoming project, explore pricing and positioning considerations, and determine whether our approach is the right fit.